Fitness tailored to you

After 20 years in the industry, it was time to put all the pieces together and deliver fitness for any road of life.

Fitness for any road of life
Luis Rodriguez started fitness at the age of 13 to advance in juvenile athletics, after high school this love for sport transformed into a love for transformation. For the past 21 years Luis has been a personal coach and personal trainer.

Personalized and precise…

Delivering Fitness in a way that is both accurate and precise. By utilizing a multitude of programs to fit anyone’s specific needs, and then adjusting those workouts daily to fit their ability, we are delivering the exact needs of the client on a daily basis. For too long the fitness industry has tried to make one workout work for everyone. Why not be in a program that will work with you towards achieving your goals, and have a coach perfect your session on a daily basis based off your skill and ability. By delivering daily sessions that are both accurate and precise, we can hit the target with anyone at any time.


Our Core Values

  • Have Fun

  • Be the inspiration, and encourage change in others

  • Honor God through our actions, words, and service

  • Live the example of fitness

  • Every moment is a chance to learn, teach, create, or connect

  • Listen 3 times, speak once


Interested in starting your journey? Schedule your FREE one-on-one intro session, then get started as soon as you are ready!


Luis has made it his goal to take the best of personal training, the smartest in program design, and the fun of the fitness gym environment and put it under one roof.

Luis Rodriguez


Samantha has been the support system and co-coach to her husband Luis as he constantly brainstormed on how to make WinStrong better, more valuable, effective and fun

Samantha Rodriguez

Fitness tailored to you

The WinStrong Team has been an integral part of bringing this vision to life.